With Real Estate by the state regulatory policies, property boom has gradually entered the quiet, along with a direct impact on downstream industries - wood floor, wood flooring companies and distributors making faces unprecedented pressure. Consumers purchase household products currently have access to rational consumption, therefore, operate in brand operation, avoid impulsive, should be down to earth, over-reliance on film and television star spokesperson for the image and concept of operations would be counterproductive. The sale, after-sales service should be gradually strengthened to enter the brand connotation. Should focus on building brand personality, brand personality more prominent,aluminum windows and lock the target consumers are more concentrated, the different needs of consumers will take the initiative concerns related to the brand, so there's wood flooring market will not push the bar, price competition with each other phenomena compete for customers.
Although the market in 2011 by real estate control policies, the home market since 2010 has appeared quiet, but there is always demand for housing, rigid, and still larger, especially in the recent national security of many housing projects the city has been fully opened for This, in serious excess capacity, the market situation of supply exceeding demand, wood flooring companies must guarantee the quality, the high cost, PVC windows high quality products based products to fight for market share.
Cross brand marriage
In order to break through market pressures, companies have adopted the brand and brand Baotuan heating policy, the strong dominate the market share. Namely the use of co-branding efforts, complementary products, the degree of influence of well-known brand, and other areas, highlighting the advantages of brand marketing alliance. Home terminal in the market to form a one-stop services such as nature, family life, North American Maple, fusion and other brands in the home store marketing to build the terminal one-stop home improvement service, quality products in their own wood floor on the basis of extended decoration materials in other industries, such as wood flooring, sanitary ware, wooden cabinets, ceiling, or even lamps, in the end home sales market is committed to being the industry's comprehensive and professional one-stop product marketing alliance, this cross-industry marketing alliance for consumer The appeal is: home decoration materials range, consumers save time and effort, and reducing procurement costs, and these alliances are also the trusted brand, so consumers buy the rest assured with peace of mind.
Mode of operation of this alliance has many forms, building materials supermarket scene, but also in the brand's stores in the dissemination of information, and information sharing. Marriage is the end customer marketing, cross sharing of resources, reduce marketing cost, effective way to enhance the brand, will become a trend.
The floor to embrace online shopping
Wanggou saving time, effort and worry, provincial costs, payment is convenient features, has been widely accepted by users, but the household decoration industry goods sales model is still stuck in traditional marketing model in the terminal, has not been fully fully into this The service trend. Businessmen are the advantages of online shopping:
Fair competition
Net sales in the network platform to build low-cost, no matter the size of the brand can withstand the economic costs, build a platform for fair competition, as long as the genuine product, cost-effective, can be in the same starting line. However, due to wood flooring has its own characteristics, although the flooring products can be confirmed online flooring species, color, model, price, but it is not a single number, but composed of numerous plates, so when the selected products and products that consumers receive consistent or inconsistent product quality and after laying, and so a problem arises, how to solve this series of questions must be in business in online shopping systems and measures in advance to be set so as to improve the online shopping, though there are already some of the flooring company now has set up an online mall, yet to be perfected.
Reduce cost of sales
Do not need to rent shop facade, renovation cost savings without hiring a large number of sales staff, saving costs.
Internet sales coverage
Covering a very wide sales network, can inter-regional and the country, and without time limit.