September 3, to coincide with the weekend, despite the North Fifth Ring in Beijing Oriental Plaza, home home launch promotions, but still wants to come. Owner of a whole cabinet is bored with the ground network, "business is bad this year, and discounts are not attract customers." Store cupboard in the house next to empty out a few stores, which retains some of the brand name of the business .
Home building materials industry, this is just a microcosm of the collective malaise. Experienced growth in recent years, after the madness, the impact of regulation by the real estate, home building materials industry performance during the first half began to decline in the collective, PVC windows even those who lack closed their doors.
"From the floor to the closet, to the decoration materials, etc., generally will not work this year." Mall general manager Don nest is still called group "First Financial Daily" as saying, "The increasing cost of traditional channels, the industry began to transformation to e-commerce. "
Sharp drop in performance
Home building industry, the performance of listed companies in general have fallen sharply during the first half of this year, some listed companies, aluminum windows even at a loss.
Main tiles, glazed tiles and other business CIMIC (002162.SZ) first half net loss of 65.2964 million yuan, up sharply 1098.36%.
Smick said the first half of the company's average selling price fell 5.9%, while the average unit cost of sales increased 10.3%, sales increased 6.6%, the combined effect led to the first half of main business gross profit margin decreased to 21.2% over the previous the same period by 11.6 percentage points, making the main business gross profit of 47.62 million yuan year on year reduction.
Main bathroom products, * ST Guochuang (600145.SH) main business income of the first half of this year, which fell 24.23%; net profit fell 99.3%.
Main ceramic trade, faucet, bathroom accessories, showers, scattered pieces of decoration materials, such as Lin shares (002047.SZ) first half net profit fell sharply 297.59%.
The one hand, sales are down, the other is the rising costs. Tang told the group call, store rent, labor costs, rising raw materials costs eating into a lot of profit.
Cheng Lin shares, said in July last year the minimum wage adjustment, the company's labor costs increased by more than 20%, the minimum wage in April of this year has been greatly increased in the second quarter and first quarter labor costs rose 20%. Economic downturn in the export case, which the manufacturing sector is undoubtedly worse.
Transformation of the storm
"Home industry marketing channels to the imminent transformation of the point." Tang said group call, the current home building materials companies mainly through traditional channels.
Commercial real estate is rising rents forced the transformation of home building materials companies marketing the most important factor. General Manager Zhu Hongyao beautiful island of the floor told the newspaper last year found a problem, most dealers would think that in the past earned $ 100, which channels cost about $ 20 - $ 30, but now regardless of prefecture-level cities or towns, distribution costs will rise to 30 yuan to 50 yuan.
According to Dare (000910.SZ) president Wengshao Bin introduced the flooring industry, for example, the business model has now reached the third stage. The first stage is the turn of the century, the traditional building materials supermarket outlets, specialty stores out of business; second stage is around 2005, the market began to house a large number of fine decoration, flooring companies must cooperate with real estate developers or lose a large market; third stage is the current e-commerce.